A long-term strategy to bring in new clients is to help people who are connected to your prospective clients. Offer ideas, intros, feedback, thoughts or help them in any way possible with their business challenges. This is a bit different than following up with your network, mentioned earlier, because its an ongoing process. You might not close a client or get referrals immediately with this strategy, but its a proven tactic to build relationships and win new business over time.
A friend of mine, Brandon Pindulic, uses this strategy to build relationships and get new clients. He helps out anyone who gets in touch, whether its giving advice, feedback or helping with some marketing stuff. Though he says this strategy is pretty taxing and can take up a lot of time, he’s landed big clients and received referral business just for helping.