{"id":34620,"date":"2020-06-29T06:50:34","date_gmt":"2020-06-29T06:50:34","guid":{"rendered":"http:\/\/veolay.com\/graficky-umelec-vs-graficky-designer\/"},"modified":"2023-03-14T16:59:59","modified_gmt":"2023-03-14T16:59:59","slug":"graficky-umelec-vs-graficky-designer","status":"publish","type":"post","link":"https:\/\/veolay.com\/cs\/graficky-umelec-vs-graficky-designer\/","title":{"rendered":"Grafik vs. grafick\u00fd design\u00e9r \u2013 veolay.com"},"content":{"rendered":"<p><!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\"><br \/>\n<?xml encoding=\"utf-8\" ?><html><body><\/p>\n<div class=\"elementor-row\">\n<div class=\"elementor-element elementor-element-2a74a923 elementor-column elementor-col-100 elementor-top-column\" data-id=\"2a74a923\" data-element_type=\"column\">\n<div class=\"elementor-column-wrap  elementor-element-populated\">\n<div class=\"elementor-widget-wrap\">\n<div class=\"elementor-element elementor-element-405a1e4d elementor-widget elementor-widget-image\" data-id=\"405a1e4d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-image\">                 <img decoding=\"async\" width=\"100\" height=\"100\" src=\"http:\/\/veolay.com\/wp-content\/uploads\/2020\/02\/videoimage1.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"http:\/\/veolay.com\/wp-content\/uploads\/2020\/02\/videoimage1.png?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 1872w,http:\/\/veolay.com\/wp-content\/uploads\/2020\/02\/videoimage1-300x283.png?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 300w,http:\/\/veolay.com\/wp-content\/uploads\/2020\/02\/videoimage1-1024x965.png?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 1024w,http:\/\/veolay.com\/wp-content\/uploads\/2020\/02\/videoimage1-768x724.png?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 768w,http:\/\/veolay.com\/wp-content\/uploads\/2020\/02\/videoimage1-1536x1447.png?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 1536w,http:\/\/veolay.com\/wp-content\/uploads\/2020\/02\/videoimage1-155x146.png?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 155w,http:\/\/veolay.com\/wp-content\/uploads\/2020\/02\/videoimage1-50x47.png?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 50w,http:\/\/veolay.com\/wp-content\/uploads\/2020\/02\/videoimage1-80x75.png?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 80w\" sizes=\"(max-width: 1872px) 100vw, 1872px\"><\/div><\/div><\/div>\n<div class=\"elementor-element elementor-element-1946a5dc elementor-widget elementor-widget-spacer\" data-id=\"1946a5dc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-spacer\">\n<div class=\"elementor-spacer-inner\"><\/div><\/div><\/div><\/div>\n<div class=\"elementor-element elementor-element-4df9307c elementor-widget elementor-widget-text-editor\" data-id=\"4df9307c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">P&#345;em&yacute;&scaron;leli jste n&#283;kdy nad t&iacute;m, jak se li&scaron;&iacute; grafici a grafici? <\/font><font style=\"vertical-align: inherit;\">Zn&#283;j&iacute; skoro stejn&#283;, &#382;e?<\/font><\/font><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">No, v&#283;t&scaron;ina z n&aacute;s se obvykle plete mezi grafikem a grafikem. <\/font><font style=\"vertical-align: inherit;\">A to proto, &#382;e m&aacute;lokdo z n&aacute;s je o t&#283;chto zam&#283;stn&aacute;n&iacute;ch dob&#345;e informov&aacute;n. <\/font><font style=\"vertical-align: inherit;\">Ale jak jist&#283; v&iacute;te, pr&#367;mysl komer&#269;n&iacute;ho um&#283;n&iacute; je pom&#283;rn&#283; v&scaron;estrann&yacute; a vy&#382;aduje mnoho r&#367;zn&yacute;ch rol&iacute; a odpov&#283;dnost&iacute;.<\/font><\/font><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Pokud jste tedy za&#269;&iacute;naj&iacute;c&iacute; um&#283;lec nebo design&eacute;r, je nezbytn&eacute;, abyste uznali z&aacute;sadn&iacute; rozd&iacute;l, abyste si nakonec nezvolili &scaron;patnou profesn&iacute; dr&aacute;hu.<\/font><\/font><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">V t&eacute;to souvislosti dnes prozkoum&aacute;me debatu mezi grafikem a grafikem, tak&#382;e jdeme na to!<\/font><\/font><\/p>\n<h4><span class=\"ez-toc-section\" id=\"The_root_behind_this_confusion\"><\/span><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Ko&#345;en tohoto zmatku<\/font><\/font><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Neexistuje &#382;&aacute;dn&aacute; jin&aacute; v&#283;c, kter&aacute; je tak &scaron;kodliv&aacute; jako polovi&#269;n&iacute; pozn&aacute;n&iacute;. <\/font><font style=\"vertical-align: inherit;\">Ne&#382; se pokus&iacute;te vn&iacute;mat rozd&iacute;l mezi um&#283;lci a design&eacute;ry, mus&iacute;te si polo&#382;it ot&aacute;zku &ndash; co je digit&aacute;ln&iacute; design?<\/font><\/font><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Nyn&iacute;, kdy&#382; se tento term&iacute;n v posledn&iacute; dob&#283; objevuje, r&#367;zn&iacute; lid&eacute; za&#269;&iacute;naj&iacute; interpretovat jeho v&yacute;znam odli&scaron;n&yacute;mi zp&#367;soby. <\/font><font style=\"vertical-align: inherit;\">Ale nakonec digit&aacute;ln&iacute; design odkazuje pouze na um&#283;n&iacute;, kter&eacute; je zalo&#382;eno na virtu&aacute;ln&iacute; hostitelsk&eacute; platform&#283; pro &uacute;&#269;ely prohl&iacute;&#382;en&iacute;.<\/font><\/font><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2610 size-full\" src=\"http:\/\/veolay.com\/wp-content\/uploads\/2020\/06\/colored-pencil-3985281_640.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"http:\/\/veolay.com\/wp-content\/uploads\/2020\/06\/colored-pencil-3985281_640.jpg?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 640w,http:\/\/veolay.com\/wp-content\/uploads\/2020\/06\/colored-pencil-3985281_640-300x200.jpg?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 300w,http:\/\/veolay.com\/wp-content\/uploads\/2020\/06\/colored-pencil-3985281_640-219x146.jpg?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 219w,http:\/\/veolay.com\/wp-content\/uploads\/2020\/06\/colored-pencil-3985281_640-50x33.jpg?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 50w,http:\/\/veolay.com\/wp-content\/uploads\/2020\/06\/colored-pencil-3985281_640-113x75.jpg?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 113w\" sizes=\"(max-width: 640px) 100vw, 640px\"><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Sm&#283;&#345;ov&aacute;n&iacute; ke ko&#345;eni tohoto v&yacute;znamn&eacute;ho nedorozum&#283;n&iacute;; <\/font><font style=\"vertical-align: inherit;\">ano, grafici a grafici maj&iacute; n&#283;co nebo dv&#283; spole&#269;n&eacute;. <\/font><font style=\"vertical-align: inherit;\">Za prv&eacute;, oba sd&iacute;lej&iacute; spole&#269;nou z&aacute;vislost na digit&aacute;ln&iacute;m softwaru p&#345;i prov&aacute;d&#283;n&iacute; sv&yacute;ch &uacute;kol&#367;. <\/font><font style=\"vertical-align: inherit;\">Ob&#283; jejich d&iacute;la jsou nav&iacute;c spojena s digit&aacute;ln&iacute;mi i ti&scaron;t&#283;n&yacute;mi form&aacute;ty, tak&#382;e je p&#345;irozen&eacute; se zm&aacute;st.<\/font><\/font><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">V neposledn&iacute; &#345;ad&#283;, kdo by mohl zapomenout na spole&#269;n&eacute; nedorozum&#283;n&iacute; zp&#367;soben&eacute; pojmem &bdquo;grafick&yacute;&ldquo; v obou n&aacute;zvech? <\/font><font style=\"vertical-align: inherit;\">Je to skoro jako srovn&aacute;vat letectvo a letu&scaron;ka, proto&#382;e ob&#283; tyto role za&#269;&iacute;naj&iacute; pojmem &bdquo;vzduch&ldquo;!<\/font><\/font><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Poj&#271;me tedy hluboko do rozd&iacute;l&#367; mezi grafikem a grafikem, ano?<\/font><\/font><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Who_is_a_graphic_artist\"><\/span><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Kdo je grafik?<\/font><\/font><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Laicky &#345;e&#269;eno, grafik je n&#283;kdo, kdo je zodpov&#283;dn&yacute; pouze za v&yacute;voj vizu&aacute;l&#367;, kter&eacute; p&#345;ed&aacute;vaj&iacute; konkr&eacute;tn&iacute; sd&#283;len&iacute;.<\/font><\/font><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Nyn&iacute; nen&iacute; nutn&eacute;, aby ka&#382;d&eacute; um&#283;leck&eacute; d&iacute;lo m&#283;lo p&#345;&iacute;b&#283;h nebo poselstv&iacute;, proto&#382;e grafici &#269;asto vytv&aacute;&#345;ej&iacute; i vizu&aacute;ly pouze pro estetick&eacute; pot&#283;&scaron;en&iacute;. <\/font><font style=\"vertical-align: inherit;\">V tomto smyslu ob&#269;as za honosn&yacute;m vizu&aacute;lem nenajdete &#382;&aacute;dnou logiku. <\/font><font style=\"vertical-align: inherit;\">Na druhou stranu, n&#283;kdy bude sta&#269;it jen jemn&yacute; vizu&aacute;l k odvypr&aacute;v&#283;n&iacute; cel&eacute;ho p&#345;&iacute;b&#283;hu.<\/font><\/font><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Nyn&iacute;, pokud chcete je&scaron;t&#283; l&eacute;pe porozum&#283;t vrstv&aacute;m grafika, budete muset rychle nakouknout do portfolia grafick&eacute;ho ilustr&aacute;tora. <\/font><font style=\"vertical-align: inherit;\">V&#283;t&scaron;inou zjist&iacute;te, &#382;e obsahuj&iacute; velk&eacute; mno&#382;stv&iacute; karikatur, komiks&#367;, grafick&yacute;ch rom&aacute;n&#367; a podobn&yacute;ch ilustrac&iacute;.<\/font><\/font><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Jak vid&iacute;te, &#382;&aacute;dn&eacute; z t&#283;chto um&#283;leck&yacute;ch m&eacute;di&iacute; nen&iacute; omezeno pravidly a p&#345;edpisy navrhov&aacute;n&iacute;. <\/font><font style=\"vertical-align: inherit;\">Stejn&#283; tak je grafik v&#382;dy otev&#345;en&yacute; p&#345;ekroutit a oh&yacute;bat pravidla navrhov&aacute;n&iacute;, proto&#382;e jim jde pouze o dodr&#382;en&iacute; t&eacute;matu\/n&aacute;m&#283;tu.<\/font><\/font><\/p>\n<h5><span class=\"ez-toc-section\" id=\"The_objective_of_a_graphic_artist\"><\/span><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">C&iacute;l grafika<\/font><\/font><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">D&aacute; se &#345;&iacute;ci, &#382;e grafik je sp&iacute;&scaron;e expresionista, kter&yacute; p&#345;in&aacute;&scaron;&iacute; na st&#367;l nov&eacute; n&aacute;pady a navozuje n&aacute;ladu. <\/font><font style=\"vertical-align: inherit;\">Jejich abstraktn&iacute; zp&#367;sob vyjad&#345;ov&aacute;n&iacute; jim umo&#382;&#328;uje b&yacute;t poslem, kter&yacute; p&#345;ed&aacute; zpr&aacute;vu p&#345;&iacute;jemci bez pou&#382;it&iacute; mnoha slov. <\/font><font style=\"vertical-align: inherit;\">T&iacute;mto zp&#367;sobem pot&#345;ebuje publikum mnohem hlub&scaron;&iacute; porozum&#283;n&iacute;, aby rezonovalo s my&scaron;lenkami a emocemi, kter&eacute; um&#283;n&iacute; odr&aacute;&#382;&iacute;.<\/font><\/font><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">P&#345;edpokl&aacute;dejme nap&#345;&iacute;klad, &#382;e jste nerv&oacute;zn&iacute; z toho, &#382;e se dostav&iacute;te na &#345;idi&#269;sk&eacute; zkou&scaron;ky. <\/font><font style=\"vertical-align: inherit;\">Sed&iacute;te v kancel&aacute;&#345;i registrace licenc&iacute; a najednou naraz&iacute;te na legra&#269;n&iacute; grafiku. <\/font><font style=\"vertical-align: inherit;\">Um&#283;n&iacute; sest&aacute;v&aacute; z hloup&eacute; policejn&iacute; karikatury sd&#283;luj&iacute;c&iacute; zpr&aacute;vu o bezpe&#269;n&eacute; j&iacute;zd&#283;, kter&aacute; v&aacute;m vykouzl&iacute; &uacute;sm&#283;v na tv&aacute;&#345;i.<\/font><\/font><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">No, jsou to p&#345;&iacute;pady, kdy za&#382;&iacute;v&aacute;me pr&aacute;ci grafika. <\/font><font style=\"vertical-align: inherit;\">D&aacute; se tedy tak&eacute; &#345;&iacute;ci, &#382;e c&iacute;lem grafika je i pobavit div&aacute;ky.<\/font><\/font><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Traits_of_a_graphic_artist\"><\/span><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Vlastnosti grafika<\/font><\/font><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Vzhledem k tomu, &#382;e grafici mysl&iacute; spr&aacute;vn&#283;, je d&#367;le&#382;it&eacute;, aby byli mnohem kreativn&#283;j&scaron;&iacute; ne&#382; ostatn&iacute; v t&yacute;mu. <\/font><font style=\"vertical-align: inherit;\">Krom&#283; toho, b&yacute;t vysoce subjektivn&iacute; je b&#283;&#382;n&yacute;m rysem mezi grafiky. <\/font><font style=\"vertical-align: inherit;\">Pro&#269; ne? <\/font><font style=\"vertical-align: inherit;\">Cel&aacute; jejich pr&aacute;ce se to&#269;&iacute; kolem konkr&eacute;tn&iacute;ch t&eacute;mat. <\/font><font style=\"vertical-align: inherit;\">Je tak&eacute; zji&scaron;t&#283;no, &#382;e jsou intuitivn&iacute; a vynikaj&iacute; jako volnomy&scaron;lenk&aacute;&#345;i. <\/font><font style=\"vertical-align: inherit;\">Tak se &#269;asto setk&aacute;v&aacute;me s t&iacute;m, &#382;e oh&yacute;baj&iacute; pravidla grafick&eacute; ilustrace, aby odpov&iacute;dala hlavn&iacute;mu t&eacute;matu.<\/font><\/font><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Who_is_a_graphic_designer\"><\/span><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Kdo je grafick&yacute; design&eacute;r?<\/font><\/font><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Zde p&#345;ich&aacute;z&iacute; ta vzru&scaron;uj&iacute;c&iacute; &#269;&aacute;st &ndash; grafik je p&#345;esn&yacute; opak grafika. <\/font><font style=\"vertical-align: inherit;\">Sta&#269;&iacute; si proj&iacute;t manu&aacute;l grafick&eacute;ho designu pro figur&iacute;ny a budete ohromeni, kdy&#382; zjist&iacute;te, jak je grafick&yacute; design v&iacute;ce o strategick&eacute;m pl&aacute;nov&aacute;n&iacute; ne&#382; o kreativn&iacute;m my&scaron;len&iacute;.<\/font><\/font><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2609 size-full\" src=\"http:\/\/veolay.com\/wp-content\/uploads\/2020\/06\/startup-593299_640.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"http:\/\/veolay.com\/wp-content\/uploads\/2020\/06\/startup-593299_640.jpg?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 640w,http:\/\/veolay.com\/wp-content\/uploads\/2020\/06\/startup-593299_640-300x200.jpg?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 300w,http:\/\/veolay.com\/wp-content\/uploads\/2020\/06\/startup-593299_640-219x146.jpg?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 219w,http:\/\/veolay.com\/wp-content\/uploads\/2020\/06\/startup-593299_640-50x33.jpg?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 50w,http:\/\/veolay.com\/wp-content\/uploads\/2020\/06\/startup-593299_640-113x75.jpg?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 113w\" sizes=\"(max-width: 640px) 100vw, 640px\"><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Pro&#269;? <\/font><font style=\"vertical-align: inherit;\">P&#345;edev&scaron;&iacute;m proto, &#382;e grafick&yacute; design se stal v&iacute;ce o obchodu a marketingu ne&#382; o um&#283;n&iacute;. <\/font><font style=\"vertical-align: inherit;\">Pros&iacute;m, nenechte se zm&aacute;st; <\/font><font style=\"vertical-align: inherit;\">po&#345;&aacute;d je to o um&#283;n&iacute;. <\/font><font style=\"vertical-align: inherit;\">I kdy&#382; se odkazuje na um&#283;n&iacute;, kter&eacute; je strategicky navr&#382;eno tak, aby &#345;e&scaron;ilo komunika&#269;n&iacute; bari&eacute;ry mezi zna&#269;kou a jej&iacute;mi kl&iacute;&#269;ov&yacute;mi z&aacute;kazn&iacute;ky. <\/font><font style=\"vertical-align: inherit;\">Grafik se tedy zam&#283;&#345;uje p&#345;edev&scaron;&iacute;m na to, aby umo&#382;nil div&aacute;k&#367;m interakci s grafickou ilustrac&iacute;. <\/font><font style=\"vertical-align: inherit;\">&#268;&iacute;m vy&scaron;&scaron;&iacute; interaktivita, t&iacute;m v&iacute;ce se obsah dostane ke sv&eacute;mu c&iacute;lov&eacute;mu publiku.<\/font><\/font><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">V t&eacute;to digit&aacute;ln&iacute; generaci m&aacute; tr&#367;n obsah. <\/font><font style=\"vertical-align: inherit;\">Grafik vyu&#382;&iacute;v&aacute; tuto my&scaron;lenku k optimalizaci konkr&eacute;tn&iacute;ch informac&iacute;, kter&eacute; se t&yacute;kaj&iacute; p&#345;edev&scaron;&iacute;m podnik&#367;, na hlavn&iacute;ch platform&aacute;ch. <\/font><font style=\"vertical-align: inherit;\">Jakmile se pod&iacute;v&aacute;te do portfolia grafick&eacute;ho design&eacute;ra, najdete interaktivn&iacute; digit&aacute;ln&iacute; n&aacute;vrhy, webdesigny, loga organizac&iacute; a tak d&aacute;le.<\/font><\/font><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Kdy&#382; u&#382; o tom mluv&iacute;me, jeden hlavn&iacute; bod, kter&yacute; byste m&#283;li v&#283;d&#283;t, je, &#382;e nen&iacute; z&aacute;sadn&#283; nutn&eacute;, aby grafik vynikal ve skicov&aacute;n&iacute;. <\/font><font style=\"vertical-align: inherit;\">Jejich hlavn&iacute;m c&iacute;lem je porozum&#283;t tomu, jak vy&#345;e&scaron;it konkr&eacute;tn&iacute; probl&eacute;m t&iacute;m, &#382;e se zapoj&iacute; do publika s vyu&#382;it&iacute;m faktor&#367;, kter&eacute; spou&scaron;t&#283;j&iacute; jejich pocity. <\/font><font style=\"vertical-align: inherit;\">Spou&scaron;t&#283;&#269;em mohou b&yacute;t barvy, slogany, loga a dal&scaron;&iacute;, se kter&yacute;mi se c&iacute;len&aacute; demografick&aacute; skupina nesm&iacute;rn&#283; souvis&iacute;.<\/font><\/font><\/p>\n<h5><span class=\"ez-toc-section\" id=\"The_objective_of_a_graphic_designer\"><\/span><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">C&iacute;l grafick&eacute;ho design&eacute;ra<\/font><\/font><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">&Uacute;&#269;elem grafika je ud&#283;lat marketingov&yacute;\/propaga&#269;n&iacute; obsah co nejpoutav&#283;j&scaron;&iacute;. <\/font><font style=\"vertical-align: inherit;\">Nyn&iacute;, pokud byl komer&#269;n&iacute; um&#283;leck&yacute; pr&#367;mysl zasazen do vesm&iacute;ru Star Wars, grafick&yacute;mi design&eacute;ry jsou Jediov&eacute;. <\/font><font style=\"vertical-align: inherit;\">Pro&#269;? <\/font><font style=\"vertical-align: inherit;\">Proto&#382;e neust&aacute;le pou&#382;&iacute;vaj&iacute; v&#283;du a logiku ke strategii zp&#367;sob&#367;, jak co nejv&iacute;ce zaujmout div&aacute;ky obsahem, n&#283;co jako triky s mysl&iacute; Jedi!<\/font><\/font><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Pokud jde o grafick&eacute;ho design&eacute;ra, publikum je okam&#382;it&#283; rozd&#283;leno do konkr&eacute;tn&iacute;ch demografick&yacute;ch skupin s r&#367;zn&yacute;mi vkusy. <\/font><font style=\"vertical-align: inherit;\">Nyn&iacute; je nemo&#382;n&eacute; oslovit v&scaron;echny demografick&eacute; skupiny se stejn&yacute;m obsahem. <\/font><font style=\"vertical-align: inherit;\">To je d&#367;vod, pro&#269; grafick&yacute; design&eacute;r l&eacute;pe zn&aacute; druh barev, p&iacute;sem nebo styl&#367;, kter&eacute; mohou b&yacute;t u&#382;ite&#269;n&eacute; p&#345;i vytv&aacute;&#345;en&iacute; co nejvhodn&#283;j&scaron;&iacute;ho obsahu.&nbsp;<\/font><\/font><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">V&scaron;echny tyto informace vyu&#382;&iacute;vaj&iacute; k vytvo&#345;en&iacute; co nejinteraktivn&#283;j&scaron;&iacute;ho obsahu, kter&yacute; zaru&#269;en&#283; p&#345;im&#283;je publikum proch&aacute;zet a&#382; do konce. <\/font><font style=\"vertical-align: inherit;\">Tento typ obsahu v&#283;t&scaron;inou obsahuje &#345;e&scaron;en&iacute; konkr&eacute;tn&iacute;ch probl&eacute;m&#367;, a jakmile div&aacute;ci zpr&aacute;vu zcela zkonzumuj&iacute;, &scaron;&iacute;&#345;&iacute; ji sami.<\/font><\/font><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Pokud by nap&#345;&iacute;klad grafik m&#283;l propagovat zna&#269;ku svatebn&iacute;ch &scaron;at&#367; mezi americkou demografickou skupinou tis&iacute;cilet&iacute;, pou&#382;il by b&iacute;lou barvu, proto&#382;e v na&scaron;&iacute; kultu&#345;e p&#345;edstavuje man&#382;elstv&iacute;.<\/font><\/font><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Traits_of_a_graphic_designer\"><\/span><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Vlastnosti grafick&eacute;ho design&eacute;ra<\/font><\/font><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Grafick&yacute; design&eacute;r je obvykle myslitel s lev&yacute;m mozkem a b&#283;&#382;n&#283; se zd&aacute;, &#382;e je pon&#283;kud objektivn&iacute; ne&#382; subjektivn&iacute;. <\/font><font style=\"vertical-align: inherit;\">Nav&iacute;c je o nich nejl&eacute;pe zn&aacute;mo, &#382;e up&#345;ednost&#328;uj&iacute; analytick&eacute; my&scaron;len&iacute; p&#345;ed kreativn&iacute;m my&scaron;len&iacute;m.<\/font><\/font><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">A jak ji&#382; bylo zm&iacute;n&#283;no d&#345;&iacute;ve, strategick&eacute; pl&aacute;nov&aacute;n&iacute; a dovednosti p&#345;i &#345;e&scaron;en&iacute; probl&eacute;m&#367; jsou nejb&#283;&#382;n&#283;j&scaron;&iacute;mi rysy, kter&eacute; najdeme mezi grafick&yacute;mi design&eacute;ry. <\/font><font style=\"vertical-align: inherit;\">Jejich um&#283;n&iacute; spou&scaron;t&iacute; akci sp&iacute;&scaron;e ne&#382; n&aacute;ladu, proto&#382;e d&aacute;vaj&iacute; p&#345;ednost komunikaci s logikou, zat&iacute;mco city dr&#382;&iacute; stranou, tak&#382;e je to tak.<\/font><\/font><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Exploring_the_duality\"><\/span><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Zkoum&aacute;n&iacute; duality<\/font><\/font><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Nikdo nem&#367;&#382;e pop&#345;&iacute;t obrovsk&eacute; rozd&iacute;ly, kter&eacute; vznikly v t&eacute;to debat&#283; mezi grafikem a grafikem, ale to neznamen&aacute;, &#382;e jsou zcela neslu&#269;iteln&eacute;. <\/font><font style=\"vertical-align: inherit;\">Navzdory tomu, &#382;e pracuj&iacute; ve dvou nejextr&eacute;mn&#283;j&scaron;&iacute;ch dimenz&iacute;ch tohoto odv&#283;tv&iacute;, dok&aacute;&#382;ou tyto dva spole&#269;n&#283; vytvo&#345;it kouzlo, stejn&#283; jako v&iacute;no a s&yacute;r.<\/font><\/font><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2608 size-full\" src=\"http:\/\/veolay.com\/wp-content\/uploads\/2020\/06\/palette-3314838_640.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"http:\/\/veolay.com\/wp-content\/uploads\/2020\/06\/palette-3314838_640.jpg?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 640w,http:\/\/veolay.com\/wp-content\/uploads\/2020\/06\/palette-3314838_640-300x200.jpg?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 300w,http:\/\/veolay.com\/wp-content\/uploads\/2020\/06\/palette-3314838_640-219x146.jpg?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 219w,http:\/\/veolay.com\/wp-content\/uploads\/2020\/06\/palette-3314838_640-50x33.jpg?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 50w,http:\/\/veolay.com\/wp-content\/uploads\/2020\/06\/palette-3314838_640-113x75.jpg?_x_tr_sl=en&amp;_x_tr_tl=cs&amp;_x_tr_hl=en-US&amp;_x_tr_pto=wapp 113w\" sizes=\"(max-width: 640px) 100vw, 640px\"><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Mus&iacute;te se v&scaron;ak ujistit, &#382;e udr&#382;ujete rovnov&aacute;hu mezi logikou a svobodn&yacute;m my&scaron;len&iacute;m. <\/font><font style=\"vertical-align: inherit;\">Jakmile dok&aacute;&#382;ete naplnit v&#283;du a kreativitu sou&#269;asn&#283; ve spr&aacute;vn&eacute;m pom&#283;ru, m&#367;&#382;ete proaktivn&#283; zapojit publikum, abyste zv&yacute;&scaron;ili pov&#283;dom&iacute; a z&aacute;rove&#328; ovlivnili jeho emoce. <\/font><font style=\"vertical-align: inherit;\">Tak&#382;e ano, tito dva nejsou stejn&iacute;, ale jsou schopni vytvo&#345;it siln&eacute; partnerstv&iacute;.<\/font><\/font><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Z&aacute;v&#283;r<\/font><\/font><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Douf&aacute;me, &#382;e jsme v&aacute;m mohli pomoci trochu l&eacute;pe pochopit rozd&iacute;l mezi grafikem a grafikem. <\/font><font style=\"vertical-align: inherit;\">Prome&scaron;kali jsme n&#283;co? <\/font><font style=\"vertical-align: inherit;\">Nebo se domn&iacute;v&aacute;te, &#382;e by mohly existovat n&#283;kter&eacute; z&aacute;sadn&iacute; body, kter&eacute; byste do t&eacute;to debaty r&aacute;di p&#345;idali?<\/font><\/font><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Nev&aacute;hejte s n&aacute;mi komunikovat v sekci koment&aacute;&#345;&#367; n&iacute;&#382;e. <\/font><font style=\"vertical-align: inherit;\">Dejte n&aacute;m tak&eacute; v&#283;d&#283;t, o &#269;em byste cht&#283;li, abychom napsali, a mo&#382;n&aacute; to p&#345;&iacute;&scaron;t&#283; p&#345;ineseme na st&#367;l!<\/font><\/font><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">V t&eacute;to souvislosti se brzy uvid&iacute;me s podobn&yacute;mi pr&#367;vodci.<\/font><\/font><\/p>\n<p><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Do t&eacute; doby z&#367;sta&#328;te nalad&#283;ni!<\/font><\/font><\/p>\n<div>                 &nbsp;                <\/div><\/div><\/div><\/div>\n<div class=\"elementor-element elementor-element-163bfd2d elementor-widget elementor-widget-text-editor\" data-id=\"163bfd2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<p><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>P&#345;em&yacute;&scaron;leli jste n&#283;kdy nad t&iacute;m, jak se li&scaron;&iacute; grafici a grafici? Zn&#283;j&iacute; skoro stejn&#283;, &#382;e? No, v&#283;t&scaron;ina z n&aacute;s se obvykle plete mezi grafikem a grafikem.<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":28281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120],"tags":[],"yst_prominent_words":[],"class_list":["post-34620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art"],"_links":{"self":[{"href":"https:\/\/veolay.com\/cs\/wp-json\/wp\/v2\/posts\/34620"}],"collection":[{"href":"https:\/\/veolay.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/veolay.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/veolay.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/veolay.com\/cs\/wp-json\/wp\/v2\/comments?post=34620"}],"version-history":[{"count":0,"href":"https:\/\/veolay.com\/cs\/wp-json\/wp\/v2\/posts\/34620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/veolay.com\/cs\/wp-json\/wp\/v2\/media\/28281"}],"wp:attachment":[{"href":"https:\/\/veolay.com\/cs\/wp-json\/wp\/v2\/media?parent=34620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/veolay.com\/cs\/wp-json\/wp\/v2\/categories?post=34620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/veolay.com\/cs\/wp-json\/wp\/v2\/tags?post=34620"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/veolay.com\/cs\/wp-json\/wp\/v2\/yst_prominent_words?post=34620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}